Facebook Pixel

Overview

There is no denying the fact that Facebook is not a viable tool to conduct marketing campaigns. It is one of the social networks that brings a huge traffic for any and every business. The Magento Development Company named Sparsh Technologies recently came up with a Magento 2 extension named Facebook Pixel which allows users to add Facebook pixel code in their store to track their visitors, events and effectiveness of their Facebook ads.

This extension further lets you track actions people take after viewing your Facebook ads across multiple devices including mobile phones, tablets and desktop computers. For this, we highly recommend creating a business account and that's when you get your pixel ID.

Event Tracking Section

By enabling the extension, you can do several activities at once such as select pages/sections which you don’t want to be tracked or track product detail page as well as category page events, track product purchase events to capture order ID, order product details and order amount, track add to wishlist events.

Track Events With Facebook Pixel

After logging all the data based on user activity on your store like visiting pages, add to wishlist, purchase, search and so forth. All this is based on configuration done from the backend.