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Google Tag Manager (GTM)

Are you looking for a handy tool that enables you to manage tags on your website or mobile app? If so, look no further than Google Tag Manager that assists you in dealing with tags, snippets of code to succeed in your marketing campaign.

Here merchants can easily:

  • Add tracking tags

  • Measure the audience

  • Target and even retarget

  • Personalize

  • And also, enable several search engine marketing initiatives

The working:

Information from one data source; let’s say your website is shared with another like Google Analytics through GTM.

GTM v2

Here you can manage the code on your own but at the same time, you require to manage it wisely as it involves lots of tags; all stored in one place.

According to Google:

"Tag Manager is here to make tag management simpler and reliable, by managing all the tags at one place "

However, this doesn’t mean Google Tag Manager can be used to its full potential without some technical knowledge or experts. For example, if you find a certain amount of drop-in Facebook pixels, you certainly need some understanding regarding the same. At Sparsh Technologies we try to be ahead of the learning curve and have the ability to manage multiple tags in GTM.

3 Important elements of Google Tag Manager include:

  • Tags – Tracking pixels or snippets of JavaScript

  • Triggers – As the name suggests, it says how to fire a tag

  • Variables – Any additional information required here

Also, it may quite interest you to know that by using Google Tag Manager all your data and events automatically get transferred to either Google Analytics or any other third party analysis solution. As a result, you will find a clear picture of how well your present website is performing.

GTM in eCommerce

Even though you are using Google Analytics to track the present stats; using GTM can take you places like never before. Moreover, it offers a 3D dimension of tracking representing visitors and visited content. Other uses of Google Tag Manager to excel your eCommerce store includes:

  • Appropriate customer segmentation

  • Third-party integration like Facebook tracking

  • Track users' clicks and actions/events

  • Makes user experience better and optimized for conversions

GTM and Magento

Last but certainly not least, I would like to mention certain benefits of using Google Tag Manager with the Magento store.

  1. Centralized Tag Management:It simply acts as all under one roof solution which can be pretty easier to manage.

  2. Reduce Complexity:All you need is one single trigger to fire multiple tags at a time.

  3. Lessens reliance on web developers:Without touching the source code, one can manage these tags on their own.

  4. Version Control:When exported in a text file allows you to add the same to the GIT repository.

  5. Reduce marketing extensions:Remove complexity by simply setting up conversion tracking in GTM.

  6. Reduced costs :By configuring simple basic code, you can achieve marketing goals in no time and cost.

  7. Enhanced Ecommerce:This feature certainly improves the granularity of reports in Google analytics. Hence, result in making better marketing decision for the long run.

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