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Google Analytics

Google Analytics is a renowned term featuring many nuances, most of which nobody talks about. Like it or not, this shouldn’t be the case especially when you are creating a website and optimizing for search engines and visitors. Let me explain to you: Why?

What is Google Analytics?

Technically speaking Google Analytics is a simple process of collecting, processing, analysis, and reporting of online data for understanding and optimizing usage. If simply put, it’s the process of observing and examining visitor’s behavior to a website in particular. Being one of the most popular analytical tool and website metrics available, you can easily shape the success strategy of your business.

Having a strong online presence seems to be pretty common these days. But have you wondered what exactly makes the difference; it’s the way we learn the inner structure of the website and analyze it in the right manner.

Combining Google Analytics and Magento

However, Magento does provide a variety of statistical and analytical reports regarding tracking the results of sales and other activities. But when store owners crave more especially regarding customers, referrer sources of traffic and behavior characteristics. Google Analytics report comes into play!

Being able to monitor all platforms, you will be able to figure out where you need to put money into; be it SEO, PPC or social media marketing channels. Perhaps, you can also conclude on how you can maximize the ROI through these strategies. A closer look at metrics like bounce rate can provide great help.

How is Magento Google Analytics Beneficial?

By enabling Magento e-commerce Google Analytics online store owners can access these best powerful improved e-commerce resources.

  • Analyze Shopping Behavior:Store owners now will be able to examine each session during the entire journey of purchase; right from viewing the products, adding it to the cart to a seamless checkout. This report emphasizes on the number of transactions that happened and what was the abandonment rate while making the purchase.

  • Checkout Behavior:In this report, as the name suggests store owners can view how or whether the customers have completed the checkout process or not. This includes all the sessions being conducted step by step.

  • Sales Performance: Now the store owners can evaluate sales in a couple of seamless manners, more specifically by either of the two primary dimensions.

    • Transactions with date and time

    • Transactions with ID and Date (cumulative transactions date by date)

  • Product Performance: Store owners here can easily view how their products are performed in regards to price, revenue, quantity and user engagement.

  • Analyze sources of traffic:With the help of Magento Google Analytics, you can get a chance to closely observe how their customers are being driven to their website. Let’s say for example- Do they visit your website through some reference link or directly. Here you will be able to find all the relevant traffic sources.

  • Specific Page popularity:Last but certainly not the least, Google Analytics provides information regarding which of the website's pages are the most popular or visited frequently, and which one of these are considered relevant by the visitors. So, that they can make changes within the time being.

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